Launched 2023


Irth (as in Birth, but we dropped the B for bias) is a technology-based platform that enables Black and brown birthing people, doulas and family members to leave prenatal, birthing, postpartum and pediatric reviews of healthcare providers and institutions on the app. Doula ambassadors are hired to engage with community in promoting the app on the ground to birthing people who have lived experience in interaction with the maternal healthcare sector. In their role, doulas receive group therapy, professional development and personal development support to acknowledge the lack of systemic support doulas often receive. 

The qualitative experiences shared by local community members are turned into quantitative data and utilized as an early warning detection on practice behaviors that lead to harm. Hospital partners put together working groups to create strategic improvement plans while driving transparency and community accountability within healthcare systems. 

Minnesota is the fourth state to implement Irth, building on Irth’s partnerships in California, Pennsylvania and Michigan as well as their perinatal quality collaborative work in New York City where Irth is providing robust patient experience data to over 30 hospitals. Over the next four years in the Twin Cities, Irth will gather 2,000 patient reviews and develop partnerships with four local hospitals. This will lead to a significant decrease in harmful hospital practices and improved maternal healthcare outcomes for Black and brown patients.

Irth’s Local Goals

In the first four years


patient reviews


reduction in harmful hospital practices


decrease in negative reviews

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